
ABOUT US
OUR STORY






The JR Sports Group
is a sports coaching company based in Princes Risborough and surrounding areas.
Our Director, James, has dedicated his life to sports. From an early age, he cultivated a profound love for football, going on to represent the England Schoolboys internationally at 18 years old and playing at clubs such as Sheffield United and Brentford.
Driven by a desire to take greater ownership of his career, James decided to channel his energy into helping children develop a genuine passion for sports like his. Still playing semi-professionally part-time, he transitioned into coaching.
Starting with two after-school clubs a week, he has since steered our growth. We are now proudly partnered with 11 schools, running over 100 sessions weekly. These include before, during, and after-school clubs, PE lessons, PPA cover, 1-1 sessions, birthday parties, and highly popular holiday camps.
Within just over a year of launching our business, we were honored with a nomination for Buckinghamshire's Top 5 New Businesses of the Year. James, our driving force, secured the runner-up position for Young Entrepreneur of the Year in both the first and second years of our venture, and this year his achievements caught the attention of the Great British Young Entrepreneur of the Year Award.
Summer 2023 saw our biggest holiday camps yet, with over 700 children joining us for multiple fun-packed days of sport. What began as a football-oriented venture has grown to encompass a diverse array of sports – football, multisports, gymnastics, and more. With over 100 5-star Google reviews, the community response has been nothing short of exceptional.
Reflecting on our amazing first two years, we're enthusiastic about the prospect of reaching even more children, aiding their personal development, and, most importantly, encouraging them to have fun playing sport. This is just the beginning of our story, and we can't wait to see what the future holds.


The JR Sports Group Guarantee




Our coaches prioritise punctuality and maintain a professional appearance
They infuse positivity and enthusiasm throughout their sessions while maintaining control of behaviour and session safety
All of The JR Sports Group team are DBS checked and safeguarding trained. All the JR Sports Group Lead coaches have a 12 hour paediatric first aid qualification.
All of The JR Sports Group also embody all the characteristics we at The JR Sports Group stand for.
MEET OUR TEAM

James Richardson
Director

Lucia Wilkins
Head of Wraparound Care

Coach Simon
Lead Sports Coach

Coach Max
Lead Sports Coach

Coach Amy
Lead Sports Coach

Coach Tom
Lead Sports Coach

Coach Olly
Lead Sports Coach

Coach Musa
Lead Sports Coach

James Young
Lead Sports Coach

Coach Meg
Lead Sports Coach

Coach Logan
Lead Sports Coach

Coach Liv
Lead Sports Coach

Coach Oscar
Lead Sports Coach

Coach Ted
Lead Sports Coach

Coach Callum
Lead Sports Coach

Angus Latham
Wraparound Playworker

Emily Sutton
Wraparound Care Lead

Caitlin Jackson
Wraparound Care Lead

Noah Wilkins
Wraparound Playworker

Katie Whale
Wraparound Playworker

Lauren Smith
Wraparound Care Lead

Ryan Western
Wraparound Playworker

Kitty Fransham
Wraparound Playworker

Coach Autumn
Assistant Coach

Coach Adam
Assisstant Coach

Coach Jess
Assistant Coach

Coach Annie
Assistant Coach - Gymnastics

Coach Maddie
Assistant Coach - Gymnastics

Coach Shaun
Assistant Coach

Coach Oliver
Assistant Coach

Coach Maeve
Assistant Coach
