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The JR Sports Group

is a sports coaching company based in Princes Risborough and surrounding areas.

Our Director, James, has dedicated his life to sports. From an early age, he cultivated a profound love for football, going on to represent the England Schoolboys internationally at 18 years old and playing at clubs such as Sheffield United and Brentford.

Driven by a desire to take greater ownership of his career, James decided to channel his energy into helping children develop a genuine passion for sports like his. Still playing semi-professionally part-time, he transitioned into coaching.

Starting with two after-school clubs a week, he has since steered our growth. We are now proudly partnered with 11 schools, running over 100 sessions weekly. These include before, during, and after-school clubs, PE lessons, PPA cover, 1-1 sessions, birthday parties, and highly popular holiday camps.


Within just over a year of launching our business, we were honored with a nomination for Buckinghamshire's Top 5 New Businesses of the Year. James, our driving force, secured the runner-up position for Young Entrepreneur of the Year in both the first and second years of our venture, and this year his achievements caught the attention of the Great British Young Entrepreneur of the Year Award.


Summer 2023 saw our biggest holiday camps yet, with over 700 children joining us for multiple fun-packed days of sport. What began as a football-oriented venture has grown to encompass a diverse array of sports – football, multisports, gymnastics, and more. With over 100 5-star Google reviews, the community response has been nothing short of exceptional.


Reflecting on our amazing first two years, we're enthusiastic about the prospect of reaching even more children, aiding their personal development, and, most importantly, encouraging them to have fun playing sport. This is just the beginning of our story, and we can't wait to see what the future holds.


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JR Football 8
Soccer Field

The JR Sports Group Guarantee


Our coaches prioritise punctuality and maintain a professional appearance 

They infuse positivity and enthusiasm throughout their sessions while maintaining control of behaviour and session safety

All of The JR Sports Group team are DBS checked and safeguarding trained. All the JR Sports Group Lead coaches have a 12 hour paediatric first aid qualification.

All of The JR Sports Group also embody all the characteristics we at The JR Sports Group stand for. 

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James Richardson
Thomas Harris 
Lead Coach and Holiday Camp Manager
Musa Schmidt
Lead Coach
Jordan Brown
Lead Coach
Craig Mollahan
Lead Coach
Ted Sturgeon
Lead Coach
Amy Fairbrother
Lead Coach
James Young
Lead Coach and Holiday Camp Manager
Emily Sutton
Wraparound Care Lead
Caitlin Jackson
Wraparound Care Lead
Lauren Smith
Wraparound Care Lead
Vinnie Connolly
Apprentice Sports Coach
Jess Bewick
Assistant Coach
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Michael Abrams
Assistant Coach
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Shaun Whitaker
Assistant Coach
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